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The Public Relations and Advertising Mix
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Theory of Knowledge Essay research papers
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This 5 page report
discusses the fact that both public relations and advertising are
based on the idea that it is essential to get a particular
message to a specific public or publics regarding an unique
message. It is worth noting that in the past several decades
there have been repeated surveys by university groups, private
public relations operations or even the venerable Public
Relations Society of America (PRSA) that have demonstrated the
efficacy of a message that is transmitted through the processes
related to public communication or information sharing that have
demonstrated the value of editorial comment over paid advertising
in virtually any situation in which an organization has
information to share with the public. Bibliography lists 4
sources.
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Pages:
5
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Filename:D0_BWprad.rtf |
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Paper Title:
The Public Relations and Advertising Mix
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