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The Purchase Decision
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This 18 page paper looks at the way in which a consumer’s purchase decision is made. The paper is written in two parts, the first section looks at the value and application of the information search and experiential paradigms, and how they may be of value to a marketing manager in determining and supporting marketing functions. The second part of the paper builds on this theory, and looks at the way in which a purchase decision may be made by a Sears customer, considering the influences on the process as well as the process itself. The bibliography cites 16 sources.
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Pages:
18
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Filename:TS14_TEpurinfoex.doc |
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Paper Title:
The Purchase Decision
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