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The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?
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Essays on Advertising research papers
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A 3 page discussion of the ultimate purpose of advertising. The author presents the contention that when we consider the importance of advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward improving the buyer’s disposition toward a “product”. That product is not limited to a consumer product, however, but can encompass even the ideology which we incorporate into our personal and political psyches. Bibliography lists 2 sources.
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Pages:
3
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Filename:AM2_PPadver2.rtf |
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Paper Title:
The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?
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