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The Relationship Between Business and the Consumer in the E-commerce Generation
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Consumer Behavior Articles research papers
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This 80 page paper considers the relationship between business and consumers in the e-commerce generation. This paper considers the theoretical and practical factors that shape the centrality of e-commerce in many cultures, but also considers the issues related to defining e-commerce and the business/consumer relationships in Asian countries. Bibliography lists 30 sources.
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Pages:
80
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Filename:MH11_MHecom3.wps |
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Paper Title:
The Relationship Between Business and the Consumer in the E-commerce Generation
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