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The Role Of The CEO
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Management Theories research papers
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An 11 page research paper. The CEO is the company's number one cheerleader, and to a variety of audiences: the company's workers, the overall public, the community in which the business is located and the government agencies that might be involved in the operations of the business. The CEO is present to lead and to encourage, not to "run the company." The effective CEO must be a good manager, but he also must possess the wisdom to leave the daily operations to others while he fosters innovation and creativity in order for his company to more effectively compete in an increasingly competitive and global market. Southwest Airlines' Herb Kelleher, Nike's Philip Knight and Coke's late Roberto Goizueta are examples included. Bibliography lists more than a dozen sources.
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Pages:
11
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Filename:D0_CEO.wps |
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Paper Title:
The Role Of The CEO
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