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The Top Coffee House in the World
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Term Papers on Applied Operations Management research papers
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A 4 page paper. This essay discusses Starbucks' corporate culture, the role of managers in maintaining the corporate culture, the effectiveness of Starbucks' trendy innovations like free Wi-Fi in gaining a competitive advantage, the key management competency to fit in with the culture, and if Starbucks could achieve long-term sustainability as a global leader without Howard Schultz. Bibliography lists 7 sources.
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Pages:
4
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Filename:ME12_PG709196.doc |
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Paper Title:
The Top Coffee House in the World
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