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The Use of Mascots in the Olympic Games
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Consumer Behavior Articles research papers
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This 6 page paper looks at the use of Mascots in the Olympic Games since their first appearance with Waldi in the 1976 Munich Games. and discusses the hypothesis that "As Olympic mascots become more and more popular it had become like a machine that only focused on marking, economic interest rather than to view as a supreme symbol that is originally use to express culture and Olympic game of the host country". The purpose and value of the mascots is considered, along with their evolution and history as well as marketing value. The bibliography cites 6 sources.
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Pages:
6
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Filename:TS14_TEmasolympic.rtf |
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Paper Title:
The Use of Mascots in the Olympic Games
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