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The Use of a Matrix for Strategic Decision Making;
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This 9 page paper considers how the advantages and attractiveness of a market may be defined by a matrix and how this information may be used to develop strategy and aid decisions. The paper considers two types of matrix, the BCG; Boston Consulting Group matrix, and the GE; General Electric matrix and explains how they may be used to determine commercial choices. The bibliography cites 4 sources.
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Pages:
9
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Filename:TS14_TEmatri2.wps. |
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Paper Title:
The Use of a Matrix for Strategic Decision Making;
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