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The Use of a PEST Analysis to Supplement Porters Five Forces Model
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This 5 page paper considers the argument that a PEST analysis; political economic, social and technological analysis should be undertaken prior to the use of Michael Porters Five Forces model. The paper considers the advantages and disadvantages to this argument considering if it is a valuable addition, or a waste of resources due to duplication of effort. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEpestff.wps |
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Paper Title:
The Use of a PEST Analysis to Supplement Porters Five Forces Model
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