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The Yugo and Hyundai
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Business Marketing Case Study research papers
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A 10 page paper which discusses both the Yugo and the
Hyundai and addresses why the Hyundai is still around, when the Yugo is not. The reason
for the Yugo's demise is investigated. The Hyundai has proven to be incredibly successful
through good marketing strategies and a reliable car, where the Yugo was perhaps
doomed from the beginning due to its creator and the conditions of the car and country of
origin, Yugoslavia. Bibliography lists 8 sources.
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Pages:
10
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Filename:JR7_RAhyundai.wps |
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Paper Title:
The Yugo and Hyundai
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