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Theodore Levitt/ "The Marketing Imagination"
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An 8 page analysis of Theodore Levitt's book. This book is predicated on the assumption that the way to cope with the question "what's new?"—as well as "what's old and enduring"—is by being well-read and by thinking straight (xxii). No additional sources cited.
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Pages:
8
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Filename:KE9_99levitt.wps |
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Paper Title:
Theodore Levitt/ "The Marketing Imagination"
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