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Total Quality Management and Superlative Service at Ritz-Carlton Hotels
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An 11 page paper discussing the second service organization, and the first hotel chain, to win the Malcolm Baldrige National Quality Award. Experts in TQM previously would have believed that a hotel chain would not have been able to achieve an atmosphere of total quality and continuous improvement, but Ritz-Carlton has demonstrated that such an achievement is indeed possible. TQM obviously has been achievable at Ritz-Carlton, and in meaningful and lasting ways - employee turnover has dropped to less than 30 percent in an industry where 'normal' is 100 percent, and customer satisfaction perennially remains at 97 percent. In order to continue the trend, however, Ritz-Carlton will need to take extra precaution in ensuring that it does not become complacent with its commitment to quality. Continuous improvement will be the key, a factor apparently recognized already by Ritz-Carlton management and employees alike. Bibliography lists 12 sources.
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Pages:
11
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Filename:CC6_KS-Ritz.rtf |
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Paper Title:
Total Quality Management and Superlative Service at Ritz-Carlton Hotels
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