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Toyota In China Analysis
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A 10 page paper that provides a macro-environmental analysis and a micro-environmental analysis for Toyota. The emphasis is on China. The writer reports the mistakes Toyota made when expanding to China, leaving the company with much slower growth than other automakers. The strategies used are discussed along with the opportunities missed. Recommendations are made for the company to increase sales in China. Bibliography lists 12 sources.
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Pages:
10
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Filename:ME12_PGtyt2ch.rtf |
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Paper Title:
Toyota In China Analysis
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