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Toyota Motors; The Move Towards a Fragmented Market Approach
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This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmented strategy away from the segmented strategy, the success of a fragmentation strategy is seen with the sales of the Scion, and segmented market difficulties are seen with the new Auris. The bibliography cites 11 sources.
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Pages:
5
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Filename:TS14_TEtoyotafrag.rtf |
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Paper Title:
Toyota Motors; The Move Towards a Fragmented Market Approach
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