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Tutorial: Competitive Analysis - Jahwa Company
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International Business Essay research papers
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This 8 page paper is a tutorial. The case involves the Jahwa Cosmetic Company in Shanghai, China. The essay discusses a number of questions, including: environmental factors, segmentation, targeting, positioning, multinationals, and competitive positioning. Bibliography lists 1 source.
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Pages:
8
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Filename:MM12_PGjahwa.wps |
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Paper Title:
Tutorial: Competitive Analysis - Jahwa Company
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