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Two Consumers; A Comparison of Purchase Processes and Influences
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There are many influences in the way consumers choose to make purchases. This 15 page paper looks at consumer behavior during a public holiday period and assesses the way that this will impact on different types of consumers. Christmas is used as an example where there is ritual consumption and the two example consumers are a grandfather with a high level of disposable income who loves Christmas and a single man on minimum wage who is more cynical. The influences purchase theory and the way that it emerges is considered with reference the way that the Christmas purchases are made. The bibliography cites 5 sources.
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Pages:
15
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Filename:TS14_TEtwocons.rtf |
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Paper Title:
Two Consumers; A Comparison of Purchase Processes and Influences
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