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Two Marketing Article Reviews
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This 3 page paper reviews the contents of two marketing articles, with the titles "Can a retail web site be social?" and " Delight by design: The role of hedonic versus utilitarian benefits". The content of the articles is summarized with an assessment of their findings. The bibliography cites 2 sources.
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Pages:
3
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Filename:TS65_TEhedonicart.doc |
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Paper Title:
Two Marketing Article Reviews
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