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Tylenol Marketing Mix - 4Ps
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Consumer Behavior Articles research papers
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A 4 page paper that briefly introduces the 4Ps marketing mix and then applies each to Tylenol marketing efforts. Specific examples of Tylenol promotions are provided, the expansion of product line is discussed along with comments about distribution and price. Bibliography lists 5 sources.
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Pages:
4
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Filename:MM12_PGtlnl.rtf |
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Paper Title:
Tylenol Marketing Mix - 4Ps
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