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Unilever Case; Segmenting the Market for Washing Powder in Brazil
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Business Marketing Case Study research papers
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This 9 page paper looks at the value of Unilever segmenting the Brazilian laundry powder market before targeting the low income segment. The outlines the benefits of segmenting and then discusses the way Unilever could approach the segmenting exercise. The paper is based on a case study supplied by the student. The bibliography cites 4 sources.
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Pages:
9
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Filename:TS14_TEunimark.rtf |
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Paper Title:
Unilever Case; Segmenting the Market for Washing Powder in Brazil
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