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University Strategy and Marketing
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Term Papers on Higher Education research papers
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A 12 page paper discussing the need for these activities at all institutions of higher education. Institutions must be cognizant of demographic shifts that already have occurred as well as those predicted for the future while simultaneously identifying the course they will pursue for their own future. They must remain relevant and aware of the world outside without falling prey to the trap of chasing fads. Bibliography lists 12 sources.
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Pages:
12
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Filename:CC6_KSmktgCollege.doc |
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Paper Title:
University Strategy and Marketing
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