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Using Sporting Events as a Marketing Tool
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Essays on Advertising research papers
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This 5 page paper looks at the marketing strategy of advertising at sporting events. There is a focus on the Super Bowl, but there are other sporting events noted. Several companies are discussed including Heineken, Sealy, Monster.com and Hotjobs.com. Bibliography lists 6 sources.
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Pages:
5
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Filename:RT13_SA145spt.rtf |
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Paper Title:
Using Sporting Events as a Marketing Tool
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