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Value, Value Creation, Value Migration
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This 14 page paper begins with a general introduction that discusses the importance of value creation in sustaining competitive advantage. The writer then defines value and explains how the definition of value has changed over the last several years. The value formula is presented and the components in value are outlined. The next section explains and discusses value creation and the components in value creation. Value migration is defined and explained. Examples of companies who did not anticipate value migration are included. Lastly, the process of Customer Value Management is explained. 1 Table is included. Bibliography lists 9 sources.
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Pages:
14
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Filename:MM12_PGvalcr.rtf |
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Paper Title:
Value, Value Creation, Value Migration
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