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Value Creation and S-D Logic
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This 10 page paper examines the concept of a service dominant approach towards creating value, where there is a reciprocal relationship between the buyers and the suppliers. Traditional approaches, which are based on the concept of economic exchange, focus in the way value can be created in the design and production of a good. The S-D logic model takes a different approach, arguing that value is only created when the buyer uses the product. The paper presents the concept, explains the model with examines and considers the implications associated with the use of the model. The bibliography cites 5 sources.
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Pages:
10
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Filename:TS65_TEsdlogic.doc |
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Paper Title:
Value Creation and S-D Logic
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