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Viable Spokespersons In Advertisements
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8 pages. This is an interesting look at how the world of advertising makes the viewer believe that a product is used and approved by celebrities or well-known people in their ads. Consumers do tend to listen to a well-known personality recommend a product, not realizing all the while that the actor is just doing a job and getting paid to do it. Some of the more interesting strategies used in advertising are covered in this paper. Bibliography lists 10 sources.
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Pages:
8
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Filename:D0_JGAcelad.rtf |
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Paper Title:
Viable Spokespersons In Advertisements
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