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Video Concepts / SWOT Analysis & Case Study
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A 6 page 'SWOT' (Strengths, Weaknesses, Opportunities, Threats) analysis of a small video store that was doing quite well until Blockbuster Video moved to town. Two years after the arrival of Blockbuster, Video Concepts was still profitable, though only marginally so. It has been said that if the giant retailers are steamships plowing through the ocean, then the small local retailers have to be the cigarette boats zipping around and through them, changing direction at any given time. Video Concepts cannot hope to compete with Blockbuster's financial resources or national name; they must become actively involved in the community, stress their local ownership in a small North Carolina town where such things are important, and operate more on creativity than cash. Vid-Conc.wps
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Pages:
6
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Filename:D0_Vid-Conc.doc |
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Paper Title:
Video Concepts / SWOT Analysis & Case Study
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