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Virgin Atlantic Airways - Ten Years After Case Study
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Essays on Advertising research papers
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This 9 page paper is a case study of Virgin Atlantic Airways as it passed its 10th birthday. The case was provided by the student. Topic headings include: problem analysis reflecting the challenges ahead and including a SWOT analysis; three alternative recommendations, with the pro's, con's and potential fiscal restrictions for each; an explanation of which of the three is most feasible; selection of best alternative and why that one is chosen as the best; and implementation, including resources needed, timeline and evaluation. 1 Table included. No Bibliography.
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Pages:
9
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Filename:MM12_PGvrgn.rtf |
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Paper Title:
Virgin Atlantic Airways - Ten Years After Case Study
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