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Wal-Mart / Case Study In Discount Retailing
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A 6 page case study on the company that has blown away virtually all discount retail competitors: Wal-Mart. The writer discusses Wal-Mart's diversity, pricing strategy, customer service, and cost-cutting emphasis. Distribution techniques and cutthroat competition are detailed in an attempt to understand how Wal-mart has managed to successfully stay so far ahead of their competition. No bibliography.
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Pages:
6
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Filename:D0_Walmart.doc |
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Paper Title:
Wal-Mart / Case Study In Discount Retailing
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