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What are the marketing implications for Dixon’s as a result of their decision to stop selling VCR players
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This 5 page paper looks at the decision of the UK electrical retailer Dixon’s to stop selling video recorders and proposes a research study to assess the marketing implications of this decision. The paper justifies the question, undertakes a literature review and then considers the benefit and gives a brief methodology. The bibliography cites 9 sources.
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Pages:
5
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Filename:TS14_TEdixdvd2.rtf |
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Paper Title:
What are the marketing implications for Dixon’s as a result of their decision to stop selling VCR players
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