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Why Has Packaging Become Such A Significant Part Of Marketing Activity?
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Consumer Behavior Articles research papers
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This 3 page paper looks at why packaging is so important in marketing terms, issues such as customer perception and image are considered and ethical and environmental concerns regarding packaging. The bibliography cites 2 sources.
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Pages:
3
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Filename:TS14_TEpackmar.rtf |
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Paper Title:
Why Has Packaging Become Such A Significant Part Of Marketing Activity?
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