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Will IKEA Continue to be Successful in International Expansion?
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International Business Essay research papers
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This 5 page paper looks at whether or not IKEA is likely to be successful as it continues with expansion. The causes of the firms success, including their business model and sources of competitive advantage. These are discussed and considered in the context of international expansion and the challenges already faced. The bibliography cites 7 sources.
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Pages:
5
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Filename:TS65_TEikeasucc.doc |
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Paper Title:
Will IKEA Continue to be Successful in International Expansion?
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