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Winnebago's Strategic Management
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A 10 page paper examining the sales record of the motor home manufacturer and answering the speculation that perhaps Winnebago should look to overseas markets for their products. The company has entered into a marketing consortium with other manufacturers to attract the over-50 buyers to whom they typically sell their vehicles, but they apparently have totally overlooked the convenience of family vacations when based on motor home travel. There is little worse than the complaints of bored children tied into the back seat of a car, tired, hungry and needing a bathroom stop, all problems that do not arise when travelling in a motor home. The writer recommends that the company target this group rather than attempting to go overseas. Bibliography lists 9 sources.
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Pages:
10
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Filename:D0_Winebag.doc |
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Paper Title:
Winnebago's Strategic Management
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