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Xerox Case Study; The Move to Selling Solutions
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This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supplying business solutions. The paper looks at the issues that need to be considered in terms of the marketing and sale of the services. The existing competences, management of customer relationships, use of competitive intelligence, the way the firm needs to deliver ion the top line as well as the bottom line and strategic counter management is all discussed. The bibliography cites 5 sources.
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Pages:
5
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Filename:TS14_TEXerox5.rtf |
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Paper Title:
Xerox Case Study; The Move to Selling Solutions
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