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iTunes
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This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the business fitted in with the rest of Apple, identifies and discusses 3 competitors, considers how it may have benefited the community. A perceptual map of iTunes the competitors and the market segments is presented and the paper ends by considering the strategic reasons behind the launch of iTunes. The bibliography cites 10 sources.
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Pages:
9
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Filename:TS14_TEitunespm.rtf |
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Paper Title:
iTunes
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