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“Pre-testing and creativity in advertising”
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Essays on Advertising research papers
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A five page paper which looks at the way in which pre-testing is perceived at various stages of the advertising campaign process, and whether it could be said to increase or decrease levels of creativity within the campaign.
Bibliography lists 5 sources.
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Pages:
5
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Filename:JL5_JLpretest.rtf |
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Paper Title:
“Pre-testing and creativity in advertising”
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