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Term Papers on Consumer Behavior Articles

1821 papers found

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Customer Relations Management and Seven Unique Companies

This 25 page report discusses six separate companies -- American Airlines, First Union, HP, ... View FULL Term Paper Description

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Euro Disney's Transformation into Disneyland Paris

This well written 9 page paper examines the only Disney theme park ... View FULL Term Paper Description

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E-Commerce Marketing Plan

A 10 page paper. No one can doubt that e-commerce is ... View FULL Term Paper Description

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The Decision to Make or Buy

This 7 page paper considers the advantages and disadvantages of the decision ... View FULL Term Paper Description

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Planning to Market a City

This 5 page paper looks at the way in which a plan ... View FULL Term Paper Description

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Richard Krueger's Focus Groups - A Lesson in Serendipity

A 5 page paper that examines the 1994 book by author and ... View FULL Term Paper Description

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Technology-Directed Changes in Marketing

A 6 page paper discussing how technological advances have changed marketing channels. ... View FULL Term Paper Description

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Iacocca: A Review of the Autobiography

A 13 page review of the book by Lee Iacocca. Lee ... View FULL Term Paper Description

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The Reflection of Attitude And Values In Marketing Campaigns

This 9 page paper looks at how companies can market themselves in ... View FULL Term Paper Description

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Film Review & Critical Analysis of "Raging Bull"

A 2 page paper which reviews and provides critical analysis of Martin ... View FULL Term Paper Description

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The Importance of Sales

This 10 page paper looks at the importance of selling and examines ... View FULL Term Paper Description

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Sites That Sizzle - An Analysis of Website Design

An 8 page paper that analyzes the appeal of the home pages ... View FULL Term Paper Description

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Considerations for International Advertising

An 11 page paper discussing the cultural differences that must be considered when ... View FULL Term Paper Description

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Managing Internet Marketing Information

An 11 page paper discussing various data mining techniques and their applicability to ... View FULL Term Paper Description

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Managing Internet Marketing Information - Part 2

A 10 page paper discussing the rationale and methods of building an opt-in ... View FULL Term Paper Description

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Price Competition

6 pages in length. Price competition is often the primary component ... View FULL Term Paper Description

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New Product Marketing Plan: Rolling Bookbags

An 18 page paper. Parents, educators and health care professionals have become ... View FULL Term Paper Description

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Marketing Sneakers in Singapore

A 6 page paper describing the nation of Singapore and discussing marketing athletic ... View FULL Term Paper Description

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A Positive Slope on the Demand Curve - A Marketing Assessment

A 5 page paper that critically assesses the argument that for some ... View FULL Term Paper Description

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Specialized Site Surfing - An Analysis of Specific-Content Websites

An 8 page paper that presents an analysis of eight specialized, specific-content ... View FULL Term Paper Description

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Marketing a Small Business on the Internet

This 9 page paper considers the benefits of marketing a small business ... View FULL Term Paper Description

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Successful Modern Marketing

This 15 page paper considers the way in which marketing has changed ... View FULL Term Paper Description

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ABC Managed Care's Readiness for Growth

An 8 page paper discussing ABC Company's readiness to take on XYZ's domination ... View FULL Term Paper Description

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The Toilet Paper Dispenser: Design and Function

A 5 page paper which discusses various aspects of the design and function ... View FULL Term Paper Description

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Comparison of "Marketing Myopia" and "Marketing is War"

An 8 page paper comparing these two marketing classics. "Marketing Myopia" was ... View FULL Term Paper Description

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