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Term Papers on Consumer Behavior Articles

1821 papers found

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MARKETING BREAKFAST CEREAL TO KIDS

This 5-page paper focuses on marketing a breakfast cereal to children. Bibliography ... View FULL Term Paper Description

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RESEARCH IN MOTION: SOCIO-CULTURAL FORCES

This 6-page paper discusses social and demographic information pertaining to Research in ... View FULL Term Paper Description

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DEFINING MARKETING

This 7-page paper discusses various aspects of the marketing-oriented organization, including a ... View FULL Term Paper Description

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A DISCUSSION ABOUT THE EXTENDED MARKETING MIX

This 7-page paper is a discussion about the extended marketing mix and ... View FULL Term Paper Description

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Trust in the Marketplace

Trust is an ethical consideration for companies wishing to market to consumers ... View FULL Term Paper Description

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International Marketing Questions

This 10 page paper answers 4 questions on international marketing. The first ... View FULL Term Paper Description

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Marketing Category Options for iPod

The 3 page paper looks at five different categories of marketing medium ... View FULL Term Paper Description

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UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

This 3-page paper introduces public relations examples for a cigarette company attempting ... View FULL Term Paper Description

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TOYOTA: BETWEEN SHAREHOLDER AND CUSTOMER

This 10-page paper focuses on stakeholders involved with the company's problems about ... View FULL Term Paper Description

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Marketing Questions

This 8 page paper answers three marketing questions. The first looks at ... View FULL Term Paper Description

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The Multi-Dimensional Nature of Innocent Smoothies as a New Product

This 3 page paper looks at the case of Innocent Smoothies, considering ... View FULL Term Paper Description

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APPLE LOGO - VISUAL IDENTITY

This 3-page paper provides a discussion about Apple Inc.'s logo. Bibliography lists ... View FULL Term Paper Description

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PRICING, MYSTERY AND THE MARKETING MIX

This 6-page paper discusses the difficulty of pricing as part of the ... View FULL Term Paper Description

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MARKETERS AND PRODUCT/SERVICE POSITIONING

This 6-page paper discusses positioning in marketing, and how the marketing mix ... View FULL Term Paper Description

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PROCTOR & GAMBLE-VERTICAL INTEGRATION

This 3-page paper discusses Proctor & Gamble's vertical integration, how it will ... View FULL Term Paper Description

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KUDLER FINE FOODS, REORGANIZATION AND STRATEGIC COMMUNICATIONS

This 7-page paper provides information on a public relations/public affairs campaign for ... View FULL Term Paper Description

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BRAND PERSONALITY, HOW IT'S USED, WHY IT WORKS

This 13-page paper focuses on an explanation of brand personality, and demonstrates ... View FULL Term Paper Description

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CLOROX AND PROMOTION

This 3-page paper discusses Clorox Co.'s promotional efforts. Bibliography lists 3 sources. ... View FULL Term Paper Description

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Branding a New Product

This 10 page paper considers the way in which a new product ... View FULL Term Paper Description

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IPAD AND ANALYSIS

This 5-page paper discusses the iPad, marketing and SWOT analysis. Bibliography lists ... View FULL Term Paper Description

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Questions on SAP Cases

This 4 page paper looks at 2 cases is provided by the ... View FULL Term Paper Description

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STARBUCKS AND CHINA

This 9-page paper focuses on Starbucks in China, and whether the company ... View FULL Term Paper Description

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Setting Goals in Identifying a Target Market for a Nonprofit Making Organization's Marketing Campaign

This 4 page paper is based on a case study supplied by ... View FULL Term Paper Description

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BAJAJ AUTO - MARKETING CASE

This 5-page paper is a marketing study about Bajaj Auto Ltd. in ... View FULL Term Paper Description

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AD ANALYSIS - VENUS “GODDESS OF LOVE”

This 4-page paper offers an analysis of an ad promoting Gillette's Venus ... View FULL Term Paper Description

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