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Term Papers on Consumer Behavior Articles

1821 papers found

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STARBUCKS AND BRAND ANALYSIS

This 6-page paper discusses Starbucks Corp., its branding, and how it can ... View FULL Term Paper Description

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DRINK-DRIVING VIRTUAL REALITY GAME: MARKETING OVERVIEW

This 10-paper presents a marketing/environmental overview for a hypothetical virtual game geared ... View FULL Term Paper Description

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SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

This 7-page paper discusses the positive culture of Southwest Airlines including the ... View FULL Term Paper Description

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VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

This 14-page paper is an example of a marketing plan to market ... View FULL Term Paper Description

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LEGO - MARKETING STRATEGY

This 16-page paper presents a marketing program for LEGO Group. Bibliography lists ... View FULL Term Paper Description

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MARKET DEVELOPMENT PLAN FOR CROC

This 7-page paper provides background for a marketing plan for Croc shoes. ... View FULL Term Paper Description

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THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

This 3-page paper discusses market entry and marketing communications in Turkey. Bibliography ... View FULL Term Paper Description

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BT GROUP, SALES PROCESS AND ENVIRONMENT

This 20-page paper discusses BT Group plc (British Telecommunications), its history and ... View FULL Term Paper Description

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RESEARCH EFFECTIVENESS -- MARKETING

This 5-page paper examines market research and how it can be more ... View FULL Term Paper Description

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Responding to the Public

This 4 page paper discusses the way in which Johnson & Johnson ... View FULL Term Paper Description

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Brand Resonance

A 3 page paper. Branding is crucial for success. This paper ... View FULL Term Paper Description

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Packaging as a Marketing Tool

This 3 page paper looks at the way in which packaging of ... View FULL Term Paper Description

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McDonald’s Shrek Recall

A 3 Page Paper That Discusses McDonald’s Recent Decision To Recall ... View FULL Term Paper Description

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ENTREPRENEURS AND SURVEYS

This 3-page paper discusses steps necessary to encourage entrepreneurs to fill out ... View FULL Term Paper Description

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INTERVIEW INCONSISTENCY ERROR - AVOIDING AND CORRECTING

This 3-page paper discusses interview inconsistency error and how to avoid/correct it. ... View FULL Term Paper Description

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Is Marketing to Lifestyle Segments Advantageous For International Firms

This 3 page paper considers the advantages and disadvantages that are associated ... View FULL Term Paper Description

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APPLE INC., IPOD AND THE PRODUCT LIFE CYCLE

This 3-page paper focuses on the product life cycle of the Apple ... View FULL Term Paper Description

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Chevy Volt: Effective Marketing Strategies

This is a 4 page paper that provides an overview of effective ... View FULL Term Paper Description

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Marketing of Goods and Services - Is there a Difference

This 4 page paper looks at the similarities and differences when marketing ... View FULL Term Paper Description

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KUDLER FINE FOODS - MARKETING PLAN

This 6-page paper is a marketing overview for Kudler Fine Foods. Bibliography ... View FULL Term Paper Description

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MARKETING PLAN FOR KUDLER FINE FOODS

This 4-page paper provides an environmental scan for Kudler Fine Foods. Bibliography ... View FULL Term Paper Description

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COMMUNICATION BEHAVIORS AND E-TAILING

This 7-page paper focuses on communication methods and behaviors in e-tailing. Bibliography ... View FULL Term Paper Description

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Social Media Marketing for Niche Businesses

This is a 3 page paper that provides an overview of the ... View FULL Term Paper Description

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MARKETING - A DEFINITION AND EXAMPLES

This 4-page paper provides a definition of marketing, marketing's importance to an ... View FULL Term Paper Description

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Mobile Marketing

This 9 page paper is written in report format and looks at ... View FULL Term Paper Description

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