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Term Papers on Consumer Behavior Articles

1821 papers found

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CLASSIC AIRLINES - MARKETING RECOMMENDATIONS

This 10-page paper provides marketing recommendations for Classic Airlines. Bibliography lists 3 ... View FULL Term Paper Description

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OVERVIEW: SOUTHWEST AIRLINES INC.

This 3-page paper provides an overview about Southwest Airlines, its CEO, its ... View FULL Term Paper Description

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The Movement Towards Customer Centric Marketing

This 3 page paper considers the concept of customer centric marketing, defines ... View FULL Term Paper Description

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ROSEWOOD HOTELS: CASE STUDY ANALYSIS

This 4-page paper analyzes branding through a case study about Rosewood Hotels. ... View FULL Term Paper Description

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CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

This 13-page paper provides a marketing and quality overview of California Pizza ... View FULL Term Paper Description

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INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

This 6-page paper focuses on how consumer behavior is influenced by national ... View FULL Term Paper Description

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4 Ps IN A GLOBAL CONTEXT

This 5-page paper discusses whether the marketing mix of product, pricing, promotion ... View FULL Term Paper Description

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Consumer Privacy Laws

This 3 page paper provides an overview of consumer privacy laws and ... View FULL Term Paper Description

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MARKETING PLAN: GEORGIA DOG RANCH

This 16-page paper is an example of a marketing plan for the ... View FULL Term Paper Description

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EBAY, STRATEGY AND IMPLEMENTATION

This 15-page paper discusses eBay's strategy, and how information systems tie into ... View FULL Term Paper Description

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BARNES & NOBLE NOOK AND JAPAN

This 9-page paper focuses on how the Nook e-reader can and should ... View FULL Term Paper Description

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Defining Marketing for the 21st Century

This is a 4 page paper that provides an overview of marketing ... View FULL Term Paper Description

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Selling Value: Socially Responsible Marketing

This is a 4 page paper that provides an overview of socially ... View FULL Term Paper Description

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Transforming Customers into Loyal Customers

This is a 4 page paper that provides an overview of branding ... View FULL Term Paper Description

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Approaches to Marketing for a Small Business

This 4 page paper looks at 3 different approaches to marketing; a ... View FULL Term Paper Description

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Using Integrated Marketing Communications to Leverage Shared Media Costs

This is a 4 page paper that provides an overview of integrated ... View FULL Term Paper Description

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A Research Proposal to Find Ways of Increasing Effectiveness of Marketing for Islamic Banking Services in the UK

This 10 page paper is a research proposal to investigate the way ... View FULL Term Paper Description

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Resolving a Customer Complaint

This 6 page paper looks at the optimal method of handling of ... View FULL Term Paper Description

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MARKETING PLAN: GEORGIA DOG RANCH

This 13-page paper is a marketing plan for a fictitious dog park. ... View FULL Term Paper Description

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Building relationships through advertising (Article Analysis)

This 3 page paper examines an article about marketing in China. The ... View FULL Term Paper Description

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MARKETING OF A BEAUTY SPA

This 10-page paper discusses the 7 Ps as it pertains to marketing ... View FULL Term Paper Description

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MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

This 3-page paper analyzes decision-making processes when it comes to pricing strategies ... View FULL Term Paper Description

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Brands and Consumer Psychology

This 15 page paper looks at the brands and the way ... View FULL Term Paper Description

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HEWLETT-PACKARD: PRICING STRATEGIES

This 5-page paper explains pricing strategies used by Hewlett-Packard. Bibliography lists 4 ... View FULL Term Paper Description

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ETHEL’S CHOCOLATE LOUNGES: AN ANALYSIS

This 4-page paper provides an analysis about Ethel's Chocolate Lounges. Bibliography lists ... View FULL Term Paper Description

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