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Term Papers on Consumer Behavior Articles

1821 papers found

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MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

This 13-page paper discusses market segmentation and its importance to marketing planning. ... View FULL Term Paper Description

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KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

This 6-page paper examines Kudler Fine Foods, potential marketing ideas and how ... View FULL Term Paper Description

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TARGET MARKET: PINK TAXI COMPANY

This 4-page paper focuses on a proposed marketing plan for the fictitious ... View FULL Term Paper Description

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Expanding from Malaysia into China

This 21 page paper considers a Malaysian cosmetics company that wants to ... View FULL Term Paper Description

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The Rationale for Firms Pursuing an International Marketing Strategy

This 14 page paper looks at why and how firms may pursue ... View FULL Term Paper Description

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An Approach to Health Care Marketing

This is a 5 page paper that provides an overview of health ... View FULL Term Paper Description

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COCA-COLA, PEPSI AND THE INTERNET

This 5-page paper compares Coca-Cola and PepsiCo's usage of the Internet as ... View FULL Term Paper Description

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Three Marketing Ideas

This 4 page paper identifies 3 different marketing ideas for large organizations. ... View FULL Term Paper Description

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The Purchase Decision

This 18 page paper looks at the way in which a consumer’s ... View FULL Term Paper Description

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Expanding Southland Distribution into China

This 10 page paper looks at the case of a distribution company ... View FULL Term Paper Description

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The Importance of Marketing

This 6 page paper looks at what is meant by marketing, considering ... View FULL Term Paper Description

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Marketing, Sales and Branding

This 17 page paper looks at the concepts of marketing, sales and ... View FULL Term Paper Description

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Baskin-Robbins Strategies

A 4 page paper that begins with a short historical background ... View FULL Term Paper Description

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The Importance of Marketing Strategies

This is a 6 page paper that provides an overview of effective ... View FULL Term Paper Description

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Marketing Mix - Tylenol

A 7 page paper. This paper begins with an explanation and ... View FULL Term Paper Description

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TRIDENT LAYERS: AD ANALYSIS

This 3-page paper provides an analysis for a Trident Layers print advertisement. ... View FULL Term Paper Description

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Reflection on Marketing in Healthcare

This 4 page paper is a reflective paper considering the way in ... View FULL Term Paper Description

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Lifestyle Analysis and Market Segmentation

This is a 5 page paper that provides an overview of market ... View FULL Term Paper Description

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Customer Loyalty in the Hospitality Industry

This 4 page paper looks at what is meant by customer loyalty ... View FULL Term Paper Description

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KUDLER FINE FOODS AND MARKETING RESEARCH

This 6-page paper discusses marketing research and its benefits to Kudler Fine ... View FULL Term Paper Description

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ANATOLIA HOTEL: BUSINESS PLAN AND OVERVIEW

This 42-page paper is a combination research paper/business plan for starting up ... View FULL Term Paper Description

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Advertising Images and the Failure of Feminism: A Case Study of Women Aged 18-24

This 52 page paper is a research paper looking at the way ... View FULL Term Paper Description

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Literature Search for Research on Loyalty in the Hospitality Industry

This 4 page paper is written to support a research project ... View FULL Term Paper Description

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Examples of the 4 P’s from the Hospitality Industry

This 4 page paper uses four articles to demonstrate aspects of each ... View FULL Term Paper Description

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PERCEPTUAL MAPS IN MARKETING

This 5-page paper focuses on perceptual maps and uses for the simulation ... View FULL Term Paper Description

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