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Term Papers on Consumer Behavior Articles

1821 papers found

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Building Customer Loyalty Through Loyalty and Reward Schemes

This 17 page paper looks at the way that companies try and ... View FULL Term Paper Description

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Marketing Issues; Segmentation

This 14 page paper looks at the issues and the challenges for ... View FULL Term Paper Description

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Nudity in Advertising; An Introduction

This 3 page paper is an introduction for a paper examining ... View FULL Term Paper Description

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Global Communication and Marketing; Disney

Disney is a global media company; this 10 page paper looks at ... View FULL Term Paper Description

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Marketing Plan for the Sun Disk

An 8 page paper presenting a marketing plan for a new leisure ... View FULL Term Paper Description

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“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

A 9 page overview of the development of MasterCard’s innovative advertising campaign. ... View FULL Term Paper Description

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Ice-Fili and Russia's Ice Cream Market

A 7 page paper discussing conditions at Russia's leading domestic ice cream ... View FULL Term Paper Description

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Changing Image and Preparing a Presentation

This 3 page paper looks at 2 issues. The first part of ... View FULL Term Paper Description

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How Has Services Marketing Shaped The Concept Of Marketing For Organizations

This 11 page paper looks at the way in which the marketing ... View FULL Term Paper Description

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Marketing a Wireless Router

An 18 page paper addressing marketing considerations for a Cisco wireless router. ... View FULL Term Paper Description

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Defining Public Relations

A 3 page paper providing several definitions of public relations, including the ... View FULL Term Paper Description

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Can and Do Global Brands Exist?

Many companies seek to compete with the development of global brands. ... View FULL Term Paper Description

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“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine

A 5 page analysis of this ad by Acclaim Enterprises, Inc. ... View FULL Term Paper Description

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How the Internet Is Transforming Marketing

This 14 page paper looks at the way the internet has ... View FULL Term Paper Description

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Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

This 4 page paper considers if it is possible to internet advertising ... View FULL Term Paper Description

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Marketing Research Study Critique

A 3 page research paper/critique of a market research study that addresses ... View FULL Term Paper Description

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Apple Inc; Product Perception Maps

This 4 page paper presents three product perception maps for Apple ... View FULL Term Paper Description

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Marketing Hi-Tech Products and Services

This 12 page paper answers 6 questions concern the marketing of high ... View FULL Term Paper Description

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Food Lion LLC - Marketing Analysis

A 10 page paper. This essay begins with an overview of the ... View FULL Term Paper Description

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Relationship Selling

This 6 page paper looks the way in which companies can benefit ... View FULL Term Paper Description

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The Beverage Industry

This 20 page paper is an in-depth industry analysis of the carbonated ... View FULL Term Paper Description

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The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

A 5 page overview of the impact advertising can have on American ... View FULL Term Paper Description

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Global Trends in the Restaurant Industry

This 8 page paper looks at the global trends in the restaurant ... View FULL Term Paper Description

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TiVo: Creating A Need

5 pages in length. The writer creates a management memorandum to ... View FULL Term Paper Description

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Music Industry Marketing

A 10 page preliminary examination of marketing music from the perspective of ... View FULL Term Paper Description

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