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Term Papers on Consumer Behavior Articles

1821 papers found

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Madcap CraftBrew and Bottleworks: Zebra Beer Continued

A 4 page paper recommending that a microbrewery that wants to grow ... View FULL Term Paper Description

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Push and Pull Marketing Strategies

This 10 page paper considers the way that push and pull ... View FULL Term Paper Description

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The Influence of Culture in International Marketing

This 4 page paper evaluate culture and its’ influence in international marketing. ... View FULL Term Paper Description

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Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

This 18 page paper looks at how and why knowledge creation is ... View FULL Term Paper Description

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Customer Relations Interview

Customer Relations Interview This 3 page paper considers a fictitious interview with ... View FULL Term Paper Description

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Marketing Communications and the Selling of Financial Services

Financial services products are an intangible good and may often be a ... View FULL Term Paper Description

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Cinnabon; Competitive Analysis

This 8 page paper examines Cinnabon and performs a strategic external analysis ... View FULL Term Paper Description

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Product Expansion and Market Penetration for Coca-Cola

This 10 page paper looks at Coca Cola and using Ansoff’s matrix ... View FULL Term Paper Description

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Analysis : Advertising For iPhone

A 11 page paper. The writer begins with background about Apple's brand-building ... View FULL Term Paper Description

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Ready Meals Market in the UK

This 6 page paper examines the ready meal market in the UK, ... View FULL Term Paper Description

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Defining Public Relations

This 4 page paper looks at 3 definitions of public relations, ... View FULL Term Paper Description

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Corporate Sponsorship; Does it Work?

This 5 page paper looks at how and why sponsorship is ... View FULL Term Paper Description

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Analysis of Marketing Opportunities; The Car Market in Australia

This 16 page paper examines the macro environment in Australia to consider ... View FULL Term Paper Description

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Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

For a brand to be successful the way marketing communication takes ... View FULL Term Paper Description

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The Failure of Segway

This 5 page paper looks at the case of the Segway Human ... View FULL Term Paper Description

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Benchmarketing; Coca Cola and Pepsi

This 3 page paper considers the way that Cocoa Cola and Pepsi ... View FULL Term Paper Description

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Marketing in B2C and B2B Settings

A 3 page paper discussing the differences between B2B and B2C marketing. ... View FULL Term Paper Description

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Supply Chain Differences between B2B and B2C Organizations

A 3 page paper discussing supply chain issues that affect business-to-business (B2B) ... View FULL Term Paper Description

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Assessing OfficeMax's Website

A 4 page paper assessing the structure and functionality of the main ... View FULL Term Paper Description

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Starbucks: An Analysis of the Benefits of Investing in Additional Staffing

A 3 page consideration of whether Starbucks should invest $40 million in ... View FULL Term Paper Description

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Amazon's Frontiers

A 7 page paper assessing some of the areas that Amazon.com traveled ... View FULL Term Paper Description

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Totonno's Restaurant

This 3 page paper examines Totonno's, a pizzeria in Brooklyn's Coney Island. ... View FULL Term Paper Description

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Customer Services in Different Industries

This 7 page paper looks at the way in which customer services ... View FULL Term Paper Description

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The Promotion of Different Products and Services

Promotion is an important part of the marketing mix. This 10 page ... View FULL Term Paper Description

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Business Results at World - Road Ramming Cycles

A 3 page paper discussing the financial results of a fictional company, ... View FULL Term Paper Description

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