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Term Papers on Consumer Behavior Articles

1821 papers found

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Google's Entry into the Email Market (Analysis in Question and Answer Format)

This 19 page paper examines Google and competitors, with attention to ... View FULL Term Paper Description

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Moving the 49ers to Santa Clara

A 4 page paper providing an overview for a PR campaign to ... View FULL Term Paper Description

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Marketing Mix Changes: A Good and a Service

A 3 page paper discussing changes in the marketing mix for a ... View FULL Term Paper Description

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Assessing the Optimum Level of Product Placement within a Film

This 22 page paper presents a research methodology and some simulates results ... View FULL Term Paper Description

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External Environment And Dell

A 5 page paper that begins by explaining factors in the external ... View FULL Term Paper Description

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Consumption

This 5 page paper looks at the concept of consumption, what it ... View FULL Term Paper Description

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The Impact of Global Branding in a Small Town

This 3 page paper discusses the way in which global marketing may ... View FULL Term Paper Description

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Critical Thinking and Decision Making in Paradise

This 6 page paper discusses what a hypothetical company might do to ... View FULL Term Paper Description

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Marketing Article Analysis

This 3 page paper analyzes and article about marketing, and gives a ... View FULL Term Paper Description

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Production and Pricing at Under Armour, Inc.

A 5 page paper discussing two items of the marketing mix for ... View FULL Term Paper Description

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Service Characteristics and Consumption Trends That Impact on a Travel Agent

This 9 page paper looks at the service characteristics needed by a ... View FULL Term Paper Description

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Managing Complex Sales

A 3 page paper discussing issues associated with making large and complex ... View FULL Term Paper Description

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Australia's Auto Market

A 3 page paper assessing Australia's automobile market in 2008. The ... View FULL Term Paper Description

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MCBRIDE AND MARKETING PLAN

This 4-page paper provides an marketing plan overview for the fictitious McBride ... View FULL Term Paper Description

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LIONSGATE AND TARGET MARKETS

This 7-page paper examines marketing strategies that can be used by Lionsgate ... View FULL Term Paper Description

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Online Customer Decision-making

A 4 page research paper that discusses Internet marketing and what factors ... View FULL Term Paper Description

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ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

This 8-page paper covers the steps to building a successful public relations ... View FULL Term Paper Description

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DEFINITIONS OF MARKETING

This 3-page paper focuses on different definitions of marketing, and provides examples ... View FULL Term Paper Description

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Marketing Strategy: From Traditional to Customer-Targeted

An 8 page paper discussing the benefits of strategic shift from traditional ... View FULL Term Paper Description

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Public Relations for the Puerto Rico Hurricanes

A 7 page paper presenting a PR plan for a new soccer ... View FULL Term Paper Description

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Marketing Through Stories: A Comparison of Buttery Spreads

This 7 page paper focuses on a book called The Omnivore's Dilemma ... View FULL Term Paper Description

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Measuring Brand Equity

This 8 page paper looks at issues concerning the way brand equity ... View FULL Term Paper Description

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Creating a Brand

This 4 page paper looks at what is needed to create a ... View FULL Term Paper Description

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Motivation for the Purchase of Cosmetic Surgery

The ability to sell any product or services is likely to be ... View FULL Term Paper Description

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If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

This 10 page paper considers why there are still issues concerning customer ... View FULL Term Paper Description

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