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Term Papers on Consumer Behavior Articles

1821 papers found

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Starbucks Website

This 4 page paper (3 pages of text and 4 PowerPoint slides) ... View FULL Term Paper Description

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The Success of KFC in China

This 17 page paper examines the reasons behind the high level of ... View FULL Term Paper Description

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Consumer Behavior

This 4 page paper discusses some aspects of consumer behavior, such as ... View FULL Term Paper Description

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Potential Reasons For The Misallocation Of Marketing Resources

For a company to maximize its revenue it is important that it ... View FULL Term Paper Description

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The Important of Giving Customers Clues

This 3 page paper looks at how and why clues are important ... View FULL Term Paper Description

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Marketing the Corvette

A 4 page paper examining the current marketing environment for the Corvette ... View FULL Term Paper Description

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Marketing Questions

This 7 page paper answers three sets of questions posed by the ... View FULL Term Paper Description

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Pfizer Inc. Animal Health Products Case Study

This 7 page paper looks at a case study supplied by the ... View FULL Term Paper Description

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ISSUES IN TRADE, INTERNATIONAL BUSINESS AND PRODUCT ROLLOUT

This 5-page paper answers certain questions about economics, United States economic issues ... View FULL Term Paper Description

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Dippin' Dots Ice Cream

An 8 page paper assessing the situation described in a student-supplied case; ... View FULL Term Paper Description

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Product Development at Aqua Glass

A 20 page paper discussing the development and launch of a new ... View FULL Term Paper Description

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Social Influences on Marketing; Winning and Retaining Customer Loyalty

This 22 page paper looks at the way firms compete in ... View FULL Term Paper Description

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Zara Strategy

An 8 page paper discussing Zara's unconventional approach to its supply chain ... View FULL Term Paper Description

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Smart Car Marketing Plan

A 5 page paper providing a marketing plan for Mercedes' Smart car ... View FULL Term Paper Description

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Customer Retention and Maximization

This 3 page paper uses F. Robert Dwyer’s book on business marketing ... View FULL Term Paper Description

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The Interpretation of Corporate Social Responsibility in the UK Retail Industry

This 8 page paper looks at the way CSR has been interpreted ... View FULL Term Paper Description

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Expansion Strategy for The Innovative Paint Co.

This 3 page paper looks at the different ways a fictitious firm ... View FULL Term Paper Description

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Branding

This 16 page paper looks at how successful branding takes place. The ... View FULL Term Paper Description

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Positioning

This 4 page paper looks at the concept and practice of positioning ... View FULL Term Paper Description

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CRM, ETHICS AND SOCIAL ISSUES

This 3-page paper examines some ethical issues pertaining to customer relationship management. ... View FULL Term Paper Description

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Case Report: MobileActive

A 12 page paper. MobileActive operates within Australia's mobile services industry, ... View FULL Term Paper Description

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Developing A New Branding Strategy for A Fashion Firm

This 17 page paper looks at the way that a new branding ... View FULL Term Paper Description

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Internet Marketing Options for a New SME

This 3 page paper considers potential marketing options for a new medium ... View FULL Term Paper Description

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MARKETING TIPS FOR AN EBUSINESS

This 3-page paper offers some marketing suggestions for an ebusiness promoting salt ... View FULL Term Paper Description

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CLASSIC AIRLINES -- AN EXERCISE IN BENCHMARKS

This 3-page paper provides an explanation of the airline industry and CRM. ... View FULL Term Paper Description

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