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Term Papers on Consumer Behavior Articles

1821 papers found

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Starbucks in Asia

A 16 page paper discussing the methods and rationale that Starbucks uses ... View FULL Term Paper Description

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B2B and B2C Marketing: Similarities and Differences

This 6 page paper compares and contrasts marketing to the consumer with ... View FULL Term Paper Description

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Motorola's Quest to Regain Market Share in China

A 6 page paper discussing Motorola's history in China and its loss ... View FULL Term Paper Description

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Advertising on YouTube

This 5 page paper takes a hypothetical target market and explores how ... View FULL Term Paper Description

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Choosing a Promotion for Piggy Bank

A 3 page paper discussing the focus of a promotion offering cash ... View FULL Term Paper Description

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New Coke: Marketing Flop

4 pages in length. Diversity is a critical component to any ... View FULL Term Paper Description

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New Product Development Project

A 5 page paper. The produce is Kellogg's Yogos snacks. The ... View FULL Term Paper Description

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Marketing Basics

This 3 page paper is written in two parts. The first part ... View FULL Term Paper Description

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MCDONALD'S AND BURGER KING AND MARKETING

This 7-page paper focuses on the similarities and differences in marketing between ... View FULL Term Paper Description

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MARKETING DIRECTOR JOB AND EMPLOYEE INCENTIVES

This 5-page paper explores the tasks and duty of a marketing director ... View FULL Term Paper Description

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Product Recalls

This 3 page paper discusses various aspects of the recall of the ... View FULL Term Paper Description

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The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. ... View FULL Term Paper Description

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ZUNE AND ITUNES-- A COMPARISON

This 5-page paper compares and contrasts Microsoft's Zune and Apple's iPod/iTunes, and ... View FULL Term Paper Description

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FORMULATING TARGET MARKET STRATEGY

This 4-page paper describes target market selection for a generic brand detergent ... View FULL Term Paper Description

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How And Why Pricing Affects Access

In A Social Health Care Marketing Context In social healthcare markets the ... View FULL Term Paper Description

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Dimensions A Hospital May Use To Position Itself

Hospitals, like any other business, need to compete in order to survive ... View FULL Term Paper Description

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Porter's Applicability to Retail's Information Technology

A 7 page paper discussing retailing in terms of the value chain ... View FULL Term Paper Description

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Evidence of the Integration of Quantitative Methods in U.S. Society

This 8 page paper provides an overview of the use of qualitative ... View FULL Term Paper Description

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Marketing a Commodity; Coffee

This 3 page paper looks at the issues which need to be ... View FULL Term Paper Description

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The Hotel Industry in Canada

This 8 page paper examines the Canadian hotel industry using Porters Five ... View FULL Term Paper Description

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FOOD OPERATIONS AND BEVERAGE IMPORTANCE

This 4-page paper covers the importance of beverages in food operations for ... View FULL Term Paper Description

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Strategy Plan for a Regional Water Bottling Company

This 6 page paper proposes a strategy that a regional water bottler ... View FULL Term Paper Description

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Gender Constructs in Advertising

A 6 page paper which examines gender inequality and sexuality in advertising ... View FULL Term Paper Description

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Case Study Yangpin's Noodle

A 4 page paper. This case study is about a Chinese ... View FULL Term Paper Description

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Launching a New Product in International Markets; a Product Plan

This 19 page paper looks at launching a brand new product ... View FULL Term Paper Description

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