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Term Papers on Consumer Behavior Articles

1821 papers found

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MCBRIDE FINANCIAL SERVICES AND MARKETING

This 3-page paper provides a marketing plan for McBride Financial Included in ... View FULL Term Paper Description

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MANAGEMENT OF A SALES FORCE

This 6-page paper focuses on what happens to a sales force that ... View FULL Term Paper Description

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Marketing at the Bank of New York Company

A 7 page paper discussing this bank's strategy for the future. Bank ... View FULL Term Paper Description

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Marketing Strategy / Cosmetic Lasers

A 7 page paper. This is an analysis of a company's ... View FULL Term Paper Description

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Customer Loyalty

This 10 page paper examines the difference between customer satisfaction and customer ... View FULL Term Paper Description

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AMAZON KINDLE AND STUDENT POPULATION: WILL IT WORK?

This 7-page paper discusses potential marketing of the Amazon Kindle DX. The ... View FULL Term Paper Description

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Marketing Plan for HSBC

A 13 page paper answering four questions about marketing at HSBC. ... View FULL Term Paper Description

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Customer Service Metrics at Delta Airlines

A 3 page paper providing a general, brief discussion of customer metrics. ... View FULL Term Paper Description

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Marketing Guru Beer

This 6 page paper is a marketing plan for a new type ... View FULL Term Paper Description

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Consumers Do Have Relationships With Brands

This 4 page paper examines the consumer's relationships with brands. This paper ... View FULL Term Paper Description

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Marketing Considerations for HSBC

This 18 page paper is written in four parts. The first part ... View FULL Term Paper Description

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MAGIC JACK AND A MARKETING PLAN

This 10-page paper is a sample of a marketing plan for a ... View FULL Term Paper Description

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Market-Research Case Study

This 9 page paper looks at the case study provided by ... View FULL Term Paper Description

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CONSUMER BEHAVIOR AND EXTERNAL INFLUENCES

This 3-page paper outlines how cultural and external pressures influence a consumer's ... View FULL Term Paper Description

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MARKETING MIX AND ORGANIZATIONAL MANIPULATION

This 8-page paper discusses the idea that the marketing mix consists of ... View FULL Term Paper Description

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Understanding Enterprise Rent-a-Car's Hackensack Customers

A 7 page paper focusing on Enterprise Rent-A-Car in Hackensack, NJ. ... View FULL Term Paper Description

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CONSUMER BEHAVIOR, VERIZON AND THE ECONOMY

This 3-page paper discusses consumer behavior during a recession and how Verizon ... View FULL Term Paper Description

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Review of "Marketing, the ethic of consumption, and less-developed counties"

A 3 page paper reviewing and criticizing this article appearing in the ... View FULL Term Paper Description

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Resources' Contribution to Competitive Advantage

A 6 page paper discussing competitive advantage for the purpose of defining ... View FULL Term Paper Description

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The Importance and Use of Market Research

This 3 page paper looks at why and how market research is ... View FULL Term Paper Description

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Nike Marketing Analysis

A 3 page paper that discusses Nike's marketing mix in terms ... View FULL Term Paper Description

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Fraud. theft and the use of technology

A 10 page paper which considers the use of technology in security ... View FULL Term Paper Description

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THE MARKETING AND PRICING OF SEGWAY

This 4-page paper examines marketing and pricing strategies used for the two-wheel ... View FULL Term Paper Description

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INTEGRATED MARKETING COMMUNICATIONS - KELLOGG COMPANY

This 8-page paper discusses integrated marketing communications and how this type of ... View FULL Term Paper Description

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DOES BRAND LONGEVITY EXIST?

This 3-page paper discusses the fact that brands don't last forever. Brands ... View FULL Term Paper Description

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