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Term Papers on Consumer Behavior Articles

1821 papers found

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Customer Loyalty in the Hospitality Industry - Part 2

This 8 page paper is a literary review for assessing the way ... View FULL Term Paper Description

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The New Target Audiences for Abercrombie & Fitch

This 6 page paper examines this well known brand and how events ... View FULL Term Paper Description

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OVERVIEW: WHOLE FOODS

This 3-page paper provides an overview, history and cultural analysis of Whole ... View FULL Term Paper Description

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QUESTIONS ABOUT MARKETING RESEARCH

This 9-page paper focuses on aspects of marketing research. Bibliography lists 2 ... View FULL Term Paper Description

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MARKETING A VERSACE CLOTHING LINE

This 13-page paper discusses the marketing of the Versace clothing line. Bibliography ... View FULL Term Paper Description

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SONY PLAYSTATION AND MARKET RESEARCH

This 4-page paper discusses whether Sony executives relied on market research to ... View FULL Term Paper Description

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Is the Dominance of a Few Western Products Reducing Cultural Diversity?

This 10 page paper looks at the argument that the dominance ... View FULL Term Paper Description

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INTERNATIONAL EXPANSION - BENEFITS OF LOCAL PARTNERS

This 3-page paper discusses the advantages of international expansion through joint ventures. ... View FULL Term Paper Description

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Do Customers in Different Markets Have The Same Needs But Different Wants?

This 3 page paper considers the argument that firms need to ... View FULL Term Paper Description

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GERMANY VERSUS JAPAN: BATTLE OF CARS

This 6-page paper focuses on whether German cars or Japanese cars are ... View FULL Term Paper Description

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TARGET CORP. AND WAL-MART STORES INC. AN INTERNAL AND EXTERNAL COMPARISON

This 8-page paper focuses on external environments and internal operations for Target ... View FULL Term Paper Description

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OFFICE FURNISHINGS: SELLING TO THE GERMAN MARKET

This 4-page paper discusses methods of selling office furniture to the German ... View FULL Term Paper Description

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CORPORATE RELATIONSHIP MANAGER AND THE HIGH STREET BANK

This 4-page paper discusses relationship marketing in a banking context. Bibliography lists ... View FULL Term Paper Description

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Challenges in Developing and Implementing an Effective Key Account Programme

This 3 page paper looks at some of the challenges that we ... View FULL Term Paper Description

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Stages of Building a Customer Relationship

Customer relationships are built up over time. The writer this process by ... View FULL Term Paper Description

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Mass Media Influences and Gender Identity

This 9 page paper provides an overview of the role that the ... View FULL Term Paper Description

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Pricing Strategy Recommendation for Burberry

This 4 page paper looks at the way in which a pricing ... View FULL Term Paper Description

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COLD STONE CREAMERY AND FRANCE: MARKET ENTRY STRATEGY

This 5-page paper discusses Cold Stone Creamery and potential entry strategies/marketing activities ... View FULL Term Paper Description

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Integrated Marketing Communications

This is a 5 page paper that provides an overview of integrated ... View FULL Term Paper Description

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SOUTHWEST AIRLINES AND MARKETING

This 6-page paper discusses how Southwest Airlines approaches marketing and some of ... View FULL Term Paper Description

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Coca-Cola Marketing Analysis

An 8 page paper that provides a brief background on Coca-Cola ... View FULL Term Paper Description

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SOCIAL MEDIA: FUNDAMENTAL BUSINESS CHANGE?

This 7 page paper includes an Outline. The paper discusses how ... View FULL Term Paper Description

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CONSUMER LOYALTY AND HARLEY DAVIDSONSCONSUMER LOYALTY AND HARLEY DAVIDSONS

This 4-page paper discusses Harley-Davidson, brand equity and positioning. Bibliography lists 4 ... View FULL Term Paper Description

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APPLE PRODUCTS/MARKETING SCENE

This 3-page paper provides an example of an article for the publication ... View FULL Term Paper Description

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The Effectiveness of Humor on Persuasion

This 3 page paper examines humor as used in persuasion. Theories are ... View FULL Term Paper Description

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