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Term Papers on Consumer Behavior Articles

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Corporate Image and Branding

This is a 4 page paper that provides an overview of the ... View FULL Term Paper Description

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Promotional Strategy Selection: The WonderBra

This is a 3 page paper that provides an overview of sales ... View FULL Term Paper Description

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Psychological, Sociological, and Mass Communications Dimensions of Advertising

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TARGETED ACCIDENTAL EXPOSURE: THE USE OF PRODUCT PLACEMENT TO PROMOTE

This 3-page paper discusses how product placement in movies and movie scripts ... View FULL Term Paper Description

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WONDERBRA AND MARKET SEGMENTATION

This 3-page paper discusses targeted audience segments for Wonderbra, and messages for ... View FULL Term Paper Description

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Why Operations and Marketing Must Work Together

This 3 page paper explains why operations and marketing are two important ... View FULL Term Paper Description

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An Integrated Marketing Strategy for Wonderbra

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The Importance of Cost Leadership

This 5 page paper examines why cost leadership is relevant and to ... View FULL Term Paper Description

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Creating an Integrated Marketing Campaign for a Local Supermarket

This 9 page paper looks at the way in which an integrated ... View FULL Term Paper Description

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Service Concept, Segmentation and Gap Analysis

This 9 page paper looks at three concepts associated with the delivery ... View FULL Term Paper Description

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Psychology Of Marketing

A 4 page paper that discusses the issues marketers need to consider ... View FULL Term Paper Description

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Corporate Branding

This 15 page paper looks at the concept and practice of ... View FULL Term Paper Description

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Harley-Davidson’s Changing Market

A 3 page paper that responds to four questions: the traditional ... View FULL Term Paper Description

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MARKETING THE IPHONE

This 18-page paper discusses iPhone's competitive advantage, position in the market and ... View FULL Term Paper Description

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Insurance Marketing in the United States

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Persuasive Communication for Marketers

This 9 page paper considers the practices persuasive communication in marketing from ... View FULL Term Paper Description

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ALDI AND AMAZON GROCERY: A COMPARISON

This 6-page paper compares ALDI and Amazon Grocery, determines socio-economic trends when ... View FULL Term Paper Description

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BEN & JERRY’S GREEK YOGURT

This 3-page paper discusses the potential market for Greek Yogurt with Honeynut ... View FULL Term Paper Description

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Recent Research to Support Telemarketing Practices

This 4 page paper looks at research concerning telemarketing and the way ... View FULL Term Paper Description

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Nutella Scandal And Advertising

A 3 page paper that begins with a report of its ... View FULL Term Paper Description

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The Marketing Mix of Southwest Airlines - The Research Question and Literature Review

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Successful International Marketing - A Case Study of Nestle

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Amazon.com and the Importance of Marketing Mix

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Future Trends In Marketing

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The Gap Between Academia and Practice in Marketing

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