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Term Papers on Consumer Behavior Articles

1821 papers found

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SEGWAY, PRICING AND MARKETING

This 3-page paper examines the Segway, its pricing and its marketing strategy. ... View FULL Term Paper Description

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McDonald's Pricing

A 4 page paper discussing the relationship of McDonald's pricing and competitive ... View FULL Term Paper Description

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Marketing Debates and A Marketing Plan

This 13 page paper discusses 7 marketing issues and then presents a ... View FULL Term Paper Description

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Market Research

This 4 page paper answers 4 questions concerning market research. The first ... View FULL Term Paper Description

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Family Description as Market Segment

A 3 page essay that offers a student a guide to describing ... View FULL Term Paper Description

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Kudler Fine Foods Web Site

This 10 page paper looks at the way a web site for ... View FULL Term Paper Description

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IBM Systems and Technology Marketing

This 8 page paper examines the marketing approach of IBM Systems and ... View FULL Term Paper Description

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Coca-Cola Company Analysis

A 16 page paper that begins with an historical overview of ... View FULL Term Paper Description

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Marketing Communications for Cadbury's Drinking Chocolate

A 10 page paper providing a year's marketing communications plan for a ... View FULL Term Paper Description

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Telecom Environmental Marketing Audit

A 10 page paper discussing the expansion of a fictional British firm, ... View FULL Term Paper Description

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Customer Service

A 3 page essay in which the writer/tutor relates personal experience that ... View FULL Term Paper Description

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Business Proposal for Mobile Oil Change, LLC

A 9 page business proposal for a mobile oil change service in ... View FULL Term Paper Description

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Marketing EMI Music in the Digital Age

EMI are facing a number of marketing challenges, the decision by ... View FULL Term Paper Description

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Lincoln MKS (Ad Analysis)

This 3 page paper evaluates an ad according to the AIDA concept. ... View FULL Term Paper Description

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Consumers Buying and Decision Making Processes in the Fashion Industry

This 14 page paper looks at the way purchase decision are made ... View FULL Term Paper Description

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TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

This 7-page paper examines the impact of technology on customers (in this ... View FULL Term Paper Description

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OLIVE OIL SOAP INTRODUCTION TO THE U.S. AND RESEARCH PLAN

This 5-page paper offers a research plan for marketing/introduction of new olive ... View FULL Term Paper Description

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COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

This 5-page paper discusses Philip Morris pricing strategies in 1993 as they ... View FULL Term Paper Description

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Wal-Mart - How the Marketing Mix Satisfies the Target Market

This 10 page paper is written in two parts. The first ... View FULL Term Paper Description

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Toyota Motors; The Move Towards a Fragmented Market Approach

This 5 page paper looks at the marketing strategy of Toyota ... View FULL Term Paper Description

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Pricing Objectives

A 3 page paper discussing what a women's retail apparel company will ... View FULL Term Paper Description

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Purchasing at Proton

This 13 page paper looks at the way organizational purchasing takes place. ... View FULL Term Paper Description

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MARKET RESEARCH AND SEGMENTATION

This 5-page paper discusses the concept of market segmentation, and explains why ... View FULL Term Paper Description

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Coke IMC Plan

A 5 page paper providing an integrated marketing communications plan for the ... View FULL Term Paper Description

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Adding a Bariatric Surgery Center at Shands Healthcare

A 3 page paper providing a situation analysis to be used in ... View FULL Term Paper Description

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